APPENDIX 2: Organisation practices and
problems with documental and/or anecdotal evidence
Inflated statistics: Prof. V.K. Gokak’s book, "Sri Sathya Sai and the Culture of India and the World." (Sri Sathya Sai Trust, Dharmakshetra, Bombay, April 1990) has in Appendix 1 four pages listing SSO groups/Centres/Study circles/Bal Vikas centres/Bal Vika students in all countries. For example, Norway was misrepresented as having 2 centres (it had none, but one functioning group and one pro forma group) plus 1 study circle (correct) and 1 Bal Vika Centre (complete fabrication - based on the fact that 3 persons out of the 4 members in the entire country then had been to one EHV seminar in India!).
Though the SSO centrally is almost obsessed with membership statistics and increased recruitment, oddly no statistics are kept of persons who left or why they did so.
Evidence of the preoccupation with membership numbers is widespread. A typical example is in “Conversations…” in the 1995 re-edited version (p. 232), Hislop tells Baba that the American Sai centres have slow growth. “We should have 300 or 400 instead of just over 100.”
Baba replies “One reason for the slow growth is that Hislop’s discipline is too harsh. The Sai Organisation works through softness, kindness, love and harmony. In American the people are outspoken with strong and often harsh ideas and opinions, and when they are confronted with an equally harsh ruling there is a confrontation and cessation of advancement and progress. Persuasion should be applied softly and with kindness.”
Hislop replied “Swamiji, I do months of soft persuasion without effect; then I have to act with firmness.”
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The figure of 3 million visitors was frequently repeated, because it came from Sai Baba himself both before and after the event. Sai Baba claimed this to friends of mine (including Sai VIPs Robert and Rita Bruce in interview). I heard this repeated by a number of persons at the ashram before, during and after the birthday celebrations. A mere glance at any photo or video of the Hillview event shows how paltry the crowd was by comparison with the Pope' send-off. The ashram engineer Mr. Ashok at the time stated that the maximum the Hillview Stadium could hold was about 250,000 and an absolute maximum of 300,000 in the area at any one time, all estimated on a technical basis! Anyone who cares to follow the news on TV can see that the Pope's send-off from Poland was attended by an official count of three million people. The absolutely gigantic crowd this makes can only be seen in part on the screen, but even then it far, far exceeds the number of people in the Hillview Stadium for any of SSB's birthday parties so far. This fact can be verified by calculating the size of the Hillview Stadium, which was not even entirely full even at the main opening ceremony, as even official photos photos show clearly enough.
The biggest foreign contingent,
however, came from the
The number of foreign visitors
reported at big festivals reported often far exceeds the total number of airline
seats available to
Besides, after nine visits to the ashrams, we have always seen a large number
of familiar faces every time.
The Poornachandra Auditorium is reported as having 5 times the number of devotees it can possibly hold at the maximum! So are the numbers in the darshan compound hugely inflated in reports, for I have often counted around 3000, which is then said to be 8000. The numbers at the large events like Baba’s birthdays are invariably multiplied by any factor up to 10, so that 300,000 became 3 million. As the former editor of Sai Baba’s monthly journal Sanathana Sarathi - V.K. Narasimhan - often pointed out to me, most devotees accept these hugely inflated figures without a second thought and repeat them anywhere, mainly because Sai Baba himself initiates them time and again. I have several sources of independent confirmation from interviews of this ‘divine multiplication’ of numbers of devotees. Narasimhan had no explanation as to why Sai Baba did this so persistently.
Though 187 countries were represented by flag-bearers at the 70th birthday, many flags had to be carried by persons of different countries because those in question had no male representative present! This one typical example of the self-enhancing culture of the SSO.
This example is echoed,
of course, in the statements of leading officials. For example, in a circular
letter
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False publicity:
The SSO does not correct wrong information circulated about it by itself or
other that would seem to put it in a good light, nor does it ever present
any negative news about projects that failed or were flawed. All is presented
as being divine perfection itself! Facts
about itself, some of its projects and events that take place are constantly
misrepresented by the Organisation, while all information is clinically censored
to cover-up all ills. I have received testimony for all this from V.K. Narasimhan,
a one-time investigative journalist of great experience, who was highly percipient
and frank in correcting some of my mistaken impressions and opinions of how
the organisation is run and what has been done by.
Non-existent
villages project publicised: One example of
long-uncorrected publicity is about Sai Baba’s organisation having adopted 6000
villages (some quote it as 60,000 villages mentioned - perhaps only yet another
unhappy Indian misprint?). In response to previous calls for village
regeneration from Sai Baba, the project was instigated by Indulal Shah for the
60th birthday. No one I contacted in the SSO had any information on
the project beyond what is in the 1985 publication from the SSB Publications
Trust bookshop, The Beacon - a book about Sai Baba and his doings
consisting in brief texts with photos. About 1 1/2 pages of text make up
the section entitled "All India Exhibition - Depicting Seva Activities in 4,200
Adopted Villages In Different States of
"The programme planners had decided to adopt 6,000 villages, leaving the choice to the state units. They had all been cautioned earlier by Sri Baba what 'adoption' meant. The villages are to be regarded as near and dear as the child you adopt." The text claims "Nearly 5000 of the targeted 6000 villages have been brought under the welfare plan already. The rest are to be covered within the time set for them....”
This project would require a large staff to be at all effective or develop - even as a shoestring affair, but no such staff has ever been seen or heard of.
Therefore I asked V.K.
Narasimhan about this. He told me that the project was “a washout and was
dropped within the first year of its inception in 1985. The main event had been
an invitation via the SSO to send persons to visit Prashanti Nilayam and hear Baba give instructions on village
improvement. At least several hundred persons came as village representatives
from all around
The project is even now sometimes referred to as if it were continuing in various SS Book Trust publications and brochures, since its demise has evidently been kept secret. Village uplift has continued on a much smaller scale locally since then, mainly by occasional Seva Dal or student village help projects, mainly within Sathya Sai Taluk close to Prashanthi Nilayam.
Exaggerations about 'EHV': In 1987, having
heard at a Sai conference in Belgium a great deal from Victor Kanu about the success of EHV education in the UK,
which he headed, I went to the UK for a long period intending to engage somehow
in these activities, possibly even to try to start an EHV school there. There
was plenty of publicity, a printed monthly tabloid newspaper edited by Kanu, with pictures of SSO leaders
conferencing here and there, and mostly of Kanu and
his wife. Much was written about the successes of Kanu
in getting EHV up and running in
The European
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Rationalising advertising/publicity in the media:
Some excerpts from a document circulated to groups and centres in 1985 by the Europe Group 1 Coordinating Committee show the peculiar self-contradiction that operated w.r.t. publicity in the SSO generally:
“The question of public meetings with audio-visual aids (information-meetings) has been brought up time and time again by various centres and groups. We are all well aware that we are not to mission in any way, but rather to spread the Divine teachings through our example as an inspiration to others. However, rules are that we should conduct regular public meetings in our centres/groups… Such meetings should contain information on Sathya Sai Baba (who is He?), His teachings, the meaning of His miracles (inner significance), the Organisation (why an Organisation?) the activities and the work of the Organisation emphasizing Seva (esp. Group Community Sadhana), Bal Vikas and EHV.”
Then the text soon also declares:
“When others arrange public meetings or in connection with radio/TV, we should not participate, if other religious organisations participate, as we want to avoid discussions and polarization. However, in connection with radio/TV and other public media, we may participate, if we have separate features, where the sterling worth of the teachings/message can be safeguarded beforehand.”
And later “…but we should be prepared to go to schools, companies/firms, public institutions & the like when requested and if this locally is considered right.”
In short, after lip service to the way Sai Baba would “spread the Divine teachings through our example as an inspiration to others”, something close to a carte blanche is given for spreading publicity. The above example is but one of many such subsequent attempts to rationalize the increasingly organized publicity for SB, the SSO etc.Developments since 200 include a world radio broadcasting station which constantly pours out Sai talks and whatever.
One recent example: Unprecedentedly, at Shivarathri 2004, SSB allowed a live broadcast in the Indian subcontinent of his so-called 'lingodbhava' (bringing the egg-like ellipsoidal object out of his mouth after what looked like a painful process of regurgitation). However, one can most clearly see that NO lingam 'actually emerges' at all. Instead there is a small spurt of yellowish vomit, which was later claimed to be the lingam in liquid golden form! It is clear that most devotees will believe ANYTHING they are told by him or his cronies (eg. that he materialised two more in private after he collapsed and withdrew to his rooms). However, it is noteworthy that there have been a significantly increased number of defections from his movement in the period since then. Now he is trying to make up for the loss of followers by using TV on a large scale... so much for this fake avatar and his talk of 'needing no publicity, name or fame' etc.
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Hislop tells of Baba’s
fallibility: The top SSO leader in the
Previously, no Sai leader would remotely consider (in public at least) that Baba could be fallible at all, and even today there are many who insist this is not so. But how could Hislop tell that there is a limit to Baba’s fallibility, or where it can be drawn? The only possible answer is, he certainly did not know! As a letter to some SSO leaders about homesexual/pedophile allegations against Baba in the early 1980s clearly demonstrated, he could simply not bring himself to believe in the evidence that Baba had misused young men sexually. One naturally asks, how should this many-times disappointed seeker who thought he had at last found God Himself, admit that he had been so wrong, yet once again?
Baba even told him he has to be reborn again, despite his seeing many lingams come out of Baba’s mouth, which is supposed to guarantee liberation according to several assurances to this effect by SSB. (See Conversations with Bhagavan Sri Sathya Sai Baba New 1996 ed., p. 228). The poor man died before his wife, which SSB had assured him in 1990 would not occur. “You will not die first. Long, long life.” Hislop lived only 5 years after that, and died of cancer without treatment after a long period of suffering, (ibid., p. 231). It is not polite to ask whether his wife outlived him, one must assume.
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Soliciting donations: Dr. John Hislop recorded in Seeking Divinity that Baba told him “that in regards to our Sai Organisation … do not get involved with money, with government, or with power….” (p. 214). Further, SB has repeatedly said that money collection is forbidden in the Organisation (see for example, Sathya Sai Speaks Vol. 14 New ed. p.362.)
Ostensibly, the SSO is a selfless service organisation which does not distinguish between colour or creed and operates with the absolute minimum of expense, never soliciting donations or seeking publicity. The International (Overseas) Chairman and a Central Coordinator openly solicited funds for a share investment project to benefit the Sathya Sai Central Trust.
Various office-bearers,
led by the Central Coordinator, Mr. Hira of
Hira even went fund-raising around the
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Wasteful building & other projects? View pictures of buildings
The 2001 'Chaitanya Jyothi' showpiece: Indulal Shah proposed yet another large building project (tentatively named ‘Sai Darshan’) for the 75th birthday of SB, to be presented by overseas devotees. The decision to forward this proposal was evidently taken by him, but assigned to Overseas Organisation. It was circulated in a (typically undated) letter from him to all overseas Central Coordinators. It was a “commemorative building project assigned to Overseas Organisation and the International UNESCO Conference at Prashanthi Nilayam” as planned for Nov. 23rd 2000 (75th birthday). It was to be an “unique monument of its kind which will convey to the world the life, teachings and divine words of wisdom delivered by Bhagawan Sri Sai Baba over the last 60 years…” Shah wrote “As regards the final cost it cannot be ascertained now fully since it will depend on the international world quality which will have to be maintained for such a monument by the Overseas Devotees. However, the estimated cost was placed at $US5 million.”
Under the leadership of
the Chairman, B.G. and T.M., it was noted in the minutes of the meeting of NCs of zone 4: “Monument. Most, yet not all, of the persons
present feel that it may not be the right idea to install a monument like this.
Rather we think that our transformation is the monument for Swami – inside, not
outside. To make better use of the time, money and energy, these participants
suggest to concentrate these resources on the new
hospital in
The devotees in zone 4
will be informed of the proposed monument and be invited to contribute on
the personal level. T. and B. are asked to forward these thoughts to the
But the next circular states: “…we do indeed suggest that each NC in his/her capacity of chairperson of the legally registered Organisation or Trust evaluates the possibilities … If there are potential and positive donors, whom you believe would be pleased to donate the sum of minimum $1000.- then approach them discreetly and explain about this magnificent building that will be there for future generations to illustrate the Avatar, His teachings, His accomplishments and His Organisation.”
The building ‘Chaitanya Jyothi’ is a grand mix of Chinese, Gothic, Moorish and other architecture, with a symbolic number of 7 floors, was opened on SB’s 75th birthday in 2000 to house yet more exhibits depicting his life, mission and message and ‘glory’.
Very considerable expense has been incurred by
a number of rich foreign devotees in designing and building rooms for SB in
their home countries on his ‘promise’ to visit them with an entourage. This has
been done in
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In
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I have been advised by a correspondent
that, “To understand how the Sai Org. functions we should not underestimate
its financial part - Sathya Sai Central Trust. This is the body which accumulates
all funds. But the information is very scarce. I haven't seen any document
about (i) when it was established, (ii) rules and
regulations of its work, (iii) its relations with the Sai Org., (iv) people who run it.”
In this connection, I quote one piece of typical material from the same letter from I. Shah as above, to Overseas Coordinators on how to obtain donations from devotees:
“Overseas co-ordinators finally approved the following methods:
1) To organise 100 donors for accommodation in Building No. 8 and 9 and for which each coordinator gave their quota for the region which they will fulfil before March 2000. Dr. Goldstein was requested to be in charge for follow up with the Coordinators in this regard.
2) Letters to be written to the Bond Holders by respective Chairmen of the
Zone. It was also decided that Bro. Hira should
be in-charge of all follow up on this matter.
3) It was suggested that we should not solicit any donation by way of appeal
or writing letters or making any announcements, but that the coordinators
in their personal capacity should get in touch with known personalities/Sai
Devotees and talk about this project to meet with the minimum target
of US$50,000- per region which was supposed to be remitted in two instalments
viz. before 4th March and 6th May 2000. The simple calculation
was to select 50 persons and request for US$ 1,000 from each. To meet this
requirement, 50 devotees may be selected from the whole Region. Perhaps it
may not be necessary to reach out to all the 50 since the requirement from
a particular region could be fulfilled by just a few devotees. However, if
any region can contribute more than US$ 50,000- it is welcome, to offset any
shortfall from smaller region.”
Concerning the above
letter, the President of the Moscow Centre at the time, Serguei Badaev, wrote: I
would like to share a case when at the meeting of the coordinators in Germany
(it was probably the year before the construction of a new museum of Spiritual
Heritage in PN started) T. Meyer read aloud a letter from I. Shah to the
audience. The letter stated that funds were necessary for the construction of a
new museum in PN and they should be supplied by the world zones of the Sai Org.
according to special quotas. For the world zone 4
(
4) The
5) An American friend of the author, a retired engineer, was at an interview where someone asked why the hospital accommodation had stood empty for nearly 2 years. SB had replied, 'It was to give time for the snakes and scorpions to leave'. This may make sense when we read what he said in a discourse, "Many sit here near to me. But are they dear? There are scorpions and snakes near to me in Puttaparthi. Are they dear? No!" (Sathya Sai Speaks new ed. Vol. 25. Ch 9, p. 94). One can imagine that there were many who wished to get some kind of work in the hospital so as to claim need for accommodation, but they probably would not have waited indefinitely for this. Nonetheless, in such a desperately poor State as Andhra Pradesh, it seems very wasteful, as did the airport beside it which stood unused for years and is still used less than ca. 5% of each week.
6) A strange fact remarked on by many visitors is how few people are usually
seen in the two super-speciality hospitals (Puttaparthi and Bangalore). One
would imagine that hospitals allegedly offering free medical services would
be flooded with millions of applicants in this state of Andhra Pradesh, one
of the poorest of the poor. Apparently, the selection procedure is not made
public. It is known that Sai devotees often get treatment at the hospitals,
so they certainly serve to expand and strengthen the movement in this way.
Some foreign devotees, Like Joy and Ray Thomas, even moved from USA (where
they had no good health insurance) to Indian partly due to the hospital facilities
they could then rely upon as Sai devotees.
7) The Cricket Field and Golden Cup. On
world
cricket stars and TV stations were invited to a ‘Cricket Unity Cup’ on an
expensively-prepared field in the Hillview Stadium.
SB is reported as having said: “It will be brought by four boys in a trolley. It is very heavy. It cannot be lifted. It weighs 20 kgs. Pure gold.” A college teacher exclaimed; “1 Crore, Swami!” (i.e Rs.10 millions) SB: “Yes, yes.” Teacher: “Individual cup, Swami?” SB: Yes, yes. Each player one Cup. 1 Kg. of silver. Round cup, one side ball, one side bat. We can keep fruits on it. It can be used in daily life. Outside they give plate on which they write. After some days it becomes copper. This is pure silver, pure gold.” Teacher: “Swami, it is written in Suka Naadi that Avatar will hoist the Sarvadharma flag; and that will be the turning point for the unity of the world.” SB answered: “Time has come; time has come. Yes, in Suka Naadi it is there, in Sukha Naadi it is there.”
Only a few famous players came, including Sunil Gaveskar (a long-term devotee), G R Vishwanath, Viv Richards of West Indies and lesser-known Doug Brown (only UK player). Flags of 100 countries were carried past by students. The event was a media flop. The huge solid gold cup was given to the winning team and all players were presented with each their solid silver cup.
8) The Illuminations at the 70th birthday
consisted in wasteful extravagance. Hundreds of moving tableaux/light shows
made a kind of mini-Las Vegas or
9) At the Hillview Stadium, Puttaparthi, there are a large number of extremely
tall and massive statues representing, among others, Shiva, Buddha, Moses,
Christ and a monster statue of Hanuman holding a mountain aloft. These are
gaudily painted and look like overblown kitch.The SSO may not have contributed
financially, none can tell, but at what cost they were all erected one can
but wonder. For many Western visitors these statues typify the usual Indian
extravagence and waste among such enormous poverty and suffering.
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